CONTACT US

Building Buzz for the
Queen of Wellness

When Alex Clark rebranded her podcast as Culture Apothecary, TRAFFIK Unites didn’t just step in—we lit a fire.

Tasked with supercharging her social media presence, we built a strategy that grabbed attention, sparked conversations and connected with a fast-growing audience. Our approach made sure everyone was talking about Alex and her bold takes on wellness, culture and unapologetic truth.

Partnership Overview

AUDIENCE

Wellness enthusiasts, cultural influencers and truth-seekers drawn to Alex’s fearless approach to health and culture.

GOAL

To launch the podcast rebrand with a bang, build sustained engagement, grow her listener base and create a thriving community across social platforms.

PROCESS

We built a strategy that was as unapologetic as Alex. With attention-grabbing visuals, interactive content and behind-the-scenes exclusives created in concert with the Culture Apothecary team, we fueled excitement around every episode drop.

OUTCOMES

Since the relaunch, Alex’s podcast has seen continual growth in both listeners and social followers. Engagement rates continue to climb as we roll out new strategies to keep momentum strong. Culture Apothecary is thriving.

Culture Apothecary social media posts

Using influencer shout-outs, targeted posts and engagement tactics that kept the audience talking, we created an ever-growing buzz.

Whether it was launching new episodes or keeping the conversation going between them, we ensured Alex’s voice was always front and center on social.

Culture Apothecary Instagram
Culture Apothecary website
MORE PROJECTS