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America’s Largest
Synchronized
Baptism

Baptize CA set out to break the record for the most synchronized baptisms in a single day across California.

TRAFFIK Unites stepped in to fuel the momentum, driving awareness and signups and mobilizing influencers and communities to make history.

Partnership Overview

AUDIENCE

Churches, religious leaders, influencers and communities across California interested in participating in a historic, faith-driven movement.

GOAL

To unite communities, drive registrations and rally churches and influencers across California to make the largest synchronized baptism event a reality.

PROCESS

TRAFFIK developed a multi-channel strategy that used documentary-style content, influencers and grassroots networks to drive mass participation in a once-in-a-lifetime event.

OUTCOMES

The result: a historic 4,166 synchronized baptisms, with participants then connected to local communities and faith organizations. TRAFFIK Unites helped Baptize CA spark a movement, uniting people across cultures in a day of unprecedented impact.

TRAFFIK Unites crafted a powerful, multi-channel marketing strategy that positioned the event as a game-changing, once-in-a-lifetime opportunity.

From documentary-style content to influencer partnerships and digital outreach, every move was designed to inspire action.

Man praying
Woman after baptism
People being baptized at the beach

We tapped into grassroots networks, engaged church leaders, activated street teams and harnessed influencers to spread the word, transforming interest into mass participation.

This led to a historic 4,166 synchronized baptisms, with participants then connected to local communities and faith organizations.

Crowd singing at Baptize CA event
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