TRAFFIK Unites stepped in to fuel the momentum, driving awareness and signups and mobilizing influencers and communities to make history.
Churches, religious leaders, influencers and communities across California interested in participating in a historic, faith-driven movement.
To unite communities, drive registrations and rally churches and influencers across California to make the largest synchronized baptism event a reality.
TRAFFIK developed a multi-channel strategy that used documentary-style content, influencers and grassroots networks to drive mass participation in a once-in-a-lifetime event.
The result: a historic 4,166 synchronized baptisms, with participants then connected to local communities and faith organizations. TRAFFIK Unites helped Baptize CA spark a movement, uniting people across cultures in a day of unprecedented impact.
From documentary-style content to influencer partnerships and digital outreach, every move was designed to inspire action.
This led to a historic 4,166 synchronized baptisms, with participants then connected to local communities and faith organizations.