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TRAFFIK Unites took charge of creating a campaign that mobilized communities across the state, blending powerful messaging, branding and grassroots engagement to turn heads and drive action. Focused on freedom, family and faith, the campaign united Californians who were ready for change.
Voters across California who felt disconnected from mainstream politics and were ready to rally around faith-based values, business empowerment and freedom from government overreach.
To create a grassroots movement that elevated Anthony Trimino as a contender for California governor, driving awareness, visibility and engagement across a politically divided state.
Through storytelling, events and digital engagement, we transformed Anthony Trimino’s campaign into a statewide movement by making him the voice of the people.
The campaign sparked a significant grassroots movement. Anthony Trimino gained notable visibility, earning endorsements from major conservative influencers and connecting with voters statewide. His campaign reached millions across social platforms, garnered tens of thousands of new supporters and solidified his place as a rising voice in California politics. The momentum from this campaign laid the groundwork for future political movements and initiatives.
Every rally, debate and digital ad amplified the call to action: California needed a fresh voice, and Anthony Trimino was that voice.
From branding Trimino as the voice of the people to launching a digital-first social strategy that reached voters where they were, we turned an underdog campaign into a movement that resonated statewide.
